Released on = September 21, 2006, 4:21 am

Press Release Author = Straight Talk In Ltd

Industry = Consumer Services

Press Release Summary = Straight Talk In Limited launch their Birthday CREDHEDZ
range, which challenge relationships and have raised eybrows amongst consumers.

Press Release Body = Cards that make receiver question what it says about
themselves? a fact, made evident, as Liverpool-based greetings card publisher
Straight Talk In Limited set out to announce the introduction of a new range of
Birthday card that honour credibility, encourage people to pay more attention to
their relationships, and that, more importantly, put the words back into the mouth
of the consumer. It looked at that one and only time in the year when the chance is
rife, to focus on what it is that is respected about a person, that enabled people
to examine their relationships more closely, and at what could prompt a reminder
that this is what this is all about. The conclusion was that it was a combination
of: the Birthday occasion; a Birthday card; a focus on honouring shared values.
The company saw that with the introduction of a uniformed branded birthday card,
which expresses the same sentiment as every other birthday card but more, that has a
specific identity marking credibility, means that making the focus on the
relationship more important than the focus on the card, it arms the buyer with
information upfront; primarily saving them time, cost and the inconvenience of
having to search along miles of card displays, for that single elusive card, to mark
essentially what adds to the same personalized message in their relationships that
the CREDHEDZ card does by design. This, explained the company, leaves them time then
to think on their relationship, determine what it is that makes the receiver
credible, how they want the card to work for them and to assess the impact of it.
And so it took no time in launching its Birthday CREDHEDZ card range, in September
2006, to a market that had high expectations for quality, convenience, value and
relevance.
It is no secret that CREDHEDZ Cards have got eyebrows raised. In the high street
newsagents, where they stand in their gold point of sale, people are questioning
what are Birthday CREDHEDZ all about, according to reports from CREDHEDZ vendors,
received in to the publisher\'s Head Office in Liverpool, Merseyside. R.G. Williams
(M.D.) for Straight Talk In Limited questioned, \"who would have thought that a
similar sense of intrigue would have been envisaged around CREDHEDZ as that which
surrounded the first known published greeting card by Henry Cole that appeared in
London in 1853? It is known that Cole\'s motivation back then was lack of time to
write personally to friends and business acquaintances, so an artist was hired to
create a personalized message for him. It is perhaps that the public have had the
same privilege of someone writing for them too over the years, until now, they\'ve
not realized how the mass proliferation of cards have served to depersonalize their
relationship. The significance of relationships have been watered down over years,
by the sentiments industry getting hold of them, providing the entertainment between
relationships, token gestures, casual reminders of connections to one another. With
the existent card, the message need only ever be, and is largely, just \'Happy
Birthday\'\".
Its designers say that CREDHEDZ bears all the personal hallmarks to a person\'s merit
and worth. It is much more personalized, leaving the sender and the recipient in no
doubt as to what that mutuality is that they share, and what it is that made it
worthy enough for a CREDHEDZ card to be exchanged. Straight Talk In Limited
Marketing Manager John McNulty explains, \"how this works is that the person who gets
CREDHEDZ looks at the card in respect to the relationship they have with the sender,
and on reflection of what their contribution to that relationship has been, the
personal/shared interests they have brought to it, and how these have come to bear
on it. It further relies on the receiver\'s knowledge of the sender and on what
contribution that the sender is making to the relationship, that gives the receiver
an understanding as to what the inclination was that persuaded the sender to make
the gesture and what they intended for the receiver - in other words, what it is
about them that is being honoured. It is they who decide what is credible. Lastly it
enables the receiver to judge how instrumental the card is, in taking the
relationship forward thereon.\"
CREDHEDZ\' Publisher\'s only further intervention then is to remind the recipient that
the sender has recognized that they are worthy of being honoured in this way,
prompted by the card\'s inside message, which reads, \'Congratulations. You\'re Awarded
Birthday CREDHEDZ\'. The card comes with its own CREDSTEAD stand on which to display
the CREDHEDZ status, and in several ranges from \'Popular Culture\' to \'Cred-ometer\'
to \'Olympic, each allowing the receiver and the sender the freedom to exploit their
sense of humour and make their own fun with it. Perfect for young adults who prefer
action than words, it can also be used to mark one\'s interests, achievement,
success, or popularity and is real cutting-edge card sending. Though, the company
says that it is never too late in life to make an impression, whatever age we are.
It also takes the view that, nobody is incapable of being upfront enough to confront
their relationship head-on, saying what they admire about it, being unafraid to give
their friend a credit, a thumbs-up. The CREDHEDZ card may not do the talking for you
but it certainly starts it. It is as easy as selecting any other card but made even
more easy than that. They are a prestigious card that can be exhibited beyond the
birthday event, as plaques to mark records of achievement and recognition, or
collected as mementos of posterity.\"
### for immediate release


Web Site = http://

Contact Details = Company: Straight Talk In Limited.
Directors: Mr John McNulty and Mr Richard Williams.
Address: 45 Parton Street, Liverpool. L6 3AN
Telephone: 0151 260 7345 email: business@straighttalkin.ltd.uk
Product: CREDHEDZ®
Newsmakers: Mr John McNulty and Mr Richard Williams
OEM: Straight Talk In Ltd